Small business SEO checklist: 4 ways to improve ranking today
Close your eyes and imagine yourself standing in a busy mall, looking for a good pair of tennis shoes.
Let’s say five different shoe shops are surrounding you – all equal in price and the quality of the products they stock. However, you will most probably find yourself walking into the one that has the biggest overhead sign advertising “comfortable shoes.” One that you can see as soon as you step into the market.
For a business to succeed, it must be seen and heard of as much as possible
Such is the case with the corporate market today – be it online or in real life. Just like you tend to shop from the most conspicuous store in the mall when you go on a shopping spree, online customers tend to pick the e-commerce stores that they find first when looking for a product.
Except in the small percentage of events that the customer knows exactly which company they need to go for, most consumers tend to take their business to one of the top five search results that Google spews back at them in answer to a query. This statistic is why gaining visibility on Google is so essential for an e-commerce site – especially one that is working on a small scale.
With so many new businesses emerging today, it had become challenging for the small scale startups to make the mark they were aiming for when they first laid the foundation of their companies. In the crowded online market, it is becoming increasingly arduous to stand out to your consumers, investors, and competitors. This is where SEO comes in.
So, what exactly is SEO, and how does it work?
SEO, or search engine optimization, is a new-age digital marketing technique to give your business the front line visibility you desire. It is a cost-effective marketing tactic that aims to improve your website traffic and make your website conspicuous to those who might be interested in it.
SEO makes use of some commonly searched for words and phrases – that we name keywords or key phrases – and incorporate them cleverly into the content of your website. In this way, when a user searches for these specific keywords, it places your website right at the top of the search results, making it more likely to be visited by him.
For the modern online company, SEO has become a necessity rather than forethought consideration
SEO is helping small scale businesses increase their average annual revenue in many direct and indirect ways today. For this reason, as technology advanced over the years, making use of SEO to improve your business has become a need rather than something done by firms that are always two steps ahead of everyone else.
To see how you can use SEO effectively to maximize your conversion rate, check the blog published by Stylemixthemes.com.
In this blog, we will talk about how you can improve your search engine ranking and guarantee that highly desirable first-page place in the search results. Let’s begin.
1. Find the right keyword and key phrases
SEO begins and ends with finding the right keywords to incorporate into your content. Only when you know what the people are searching for can you develop a workable plan to maximize the visitors to your site per day.
This is made possible by research. Keyword research is perhaps the most important part of deriving an effective SEO strategy. It is an elaborate process that involves making use of complicated software, noting and analyzing the general public’s online activity over some time, and comparing that with the products and services you have to offer. It is only when you have the right keywords in your content that you can expect SEO to be successful.
2. Employ the right content writers
When you have successfully identified and isolated the most searched for keywords that are relevant to your company, the next step is to cleverly incorporate them in the content on your website. This must be done as naturally and artfully as possible. At all cost, you need to avoid making the piece look like the keyword has been forced in it.
Furthermore, the content must be of premium quality that adds value to the reader’s life. Nobody is going to read through paragraphs upon paragraphs if they fail to do something for the reader. For informative and entertaining content, remember to hire qualified content writers instead of trying to cut corners and ending up with a lousy piece.
3. Focus on improving your loading speed
Now that you have found the proper keywords, and included them in your posts, what’s next? Sometimes, even after doing these two things correctly, you still find yourself beneath a pile of other websites instead of right at the top. What could you be doing wrong?
Another significant factor that decides your place on the search engine is the time it takes for your website to load fully. All search engines want to improve the users’ experience on the internet. Giving preference to websites with a faster loading speed is just another way for these search engines to guarantee that.
Instead of piling up massive videos and images that choke up your loading speed, make use of only a few, smart images that bring your website to the very top.
4. Hire an agency to do it all for you
Last but not least, it is always better to let a professional do sensitive jobs rather than trusting a bunch of amateurs with it. For instance: Hiring a competent SEO agency such as Setalks.com or any other agency can make a world of difference when it comes to distinguishing yourself from the competition and leading the search results.
Outsourcing this responsibility rather than finding in-house employees to do the task also takes a huge responsibility off of your shoulders. What’s more, is the fact that it also manages to significantly free up your time so you can focus on non-marketing ventures such as improving the quality of your product.
The final word
In the modern-day and age, SEO is proving to be extremely effective at directing traffic to e-commerce sites. Today, there are hundreds of SEO companies who specialize at improving a website’s ranking on a search engine and make it an often visited site – often directly raising the profit it generates and the annual sales it makes.
In this era of digitalization, if you are hoping to make your way to the top of the market, you need to make your way to the top of the search results. SEO is the one thing that you cannot ignore as an online business if you are aiming to be successful today.