Online businesses have increasingly turned to SEO as a key component in the level of success they experience. But, there can be some confusion, misinformation and inexperience surrounding a business and their SEO efforts that can cause them not to completely maximize the potential. Proper SEO is what will drive a business’ traffic and customers, so it’s important to put in the time and get it right. Here are 5 of the most effective SEO tactics you need to implement in order to drive your online business forward and take it to the next level.
1. Keyword Research
Keyword research continues to be an important part of SEO, although it has changed slightly over recent years. Nowadays, there needs to be a little more strategic creativity involved in keyword targeting, in order to maximize the potential of the words and phrases you’re using. It’s not just a matter of cramming your keywords into poorly written text and hoping that does the trick. There’s much more thoughtful involvement that needs to happen. Someone who is experienced in SEO content writing, like a professional copywriter from Paper Fellows already knows that effective content writing is much more involved than this.
First off, keywords on their own are rarely used anymore – long-tail keywords are a much more targeted and effective way of directing prospective leads to your e-commerce business. This is because interested customers will generally search for what they want using long-tail keywords and phrases, rather than single keywords. Matching a prospective customer with exactly what they’re looking for is a great recipe for business success.
So, stick to your long-tail keywords, which are much better at converting customers, and use those keywords more strategically throughout your content. For help with strategically composing content optimizing your long-tail keywords, the professional copywriters at Order Assignment Online can lend a hand.
2. Product Schema Markups
The more information you’re adding to your product schema markups the more potential you’ve got for a higher click-through and conversion rate. That’s because more images, product description and other information helps customers solidify their purchase decision. A product with less of this is likely to see a lower rate of conversion, because customers want to know what to expect when they buy something online. Ensure everything you’re adding to your product schema is flawlessly written, by tapping the resources at State of Writing.
Higher conversion rates don’t just help your revenues. Search engines are able to pick up on this and use that information to help improve your rankings, adding fuel to the fire and helping your products be located even easier.
3. Review Schema Markup
Whether it’s customer feedback or critic reviews, you want to have a number of positive reviews available for each of your products, because having feedback from an un-invested person is much more valuable and believable than someone who has an interest in the business succeeding. Much like the other product schema, reviews help boost your conversion rate – if they’re positive – which in turn is seen by the search engines and increases your ranking. If you’re responding to negative reviews, ensure you do so in a professional and positive manner, while trying to resolve the issue at hand. Get some proofreading help from Big Assignments before posting any responses online.
4. Security
Online security has increasingly become an issue with any business, but is especially vital to those who operate solely online. Private information is routinely collected and stored, including personal information from customers, credit card numbers, email addresses and more. It’s absolutely essential that this information is held securely. Being able to offer a safe and secure place to do online transactions can help ease a customer’s mind and can lead to more conversions if they aren’t worried about their information being treated carelessly or insecurely. Moving your website to a HTTPS platform can have a huge impact on the level of security your site has, and because of this being a HTTPS website is now a ranking factor for search engines. A professional who is well versed in this area will be able to help you increase the security of your site and walk through some of the details with you. Look to freelance sites like People Per Hour for professionals in every field who are ready and available for hire.
5. Content Marketing
No matter what you’re selling online, you’ve got to have content marketing as a part of your e-commerce presence. Promoting yourself online involves being present in a number of ways on a variety of platforms, and using creative tactics to most effectively have your information reach your customers. Using social media outlets, YouTube videos or other online platforms helps you connect on a more personal level with customers, giving them better insight into you and your business and creating that personal connection that fosters trust and loyalty. You can outsource much of the content writing involved to a freelancer through Upwork, so you can free up your time to focus on other aspects of your business. Contently is your guide to freelancers and the work they do, which allows you to gain some insight into their world, so you have a deeper understanding of how things work before you seek out their services.
Put forward the time and effort necessary to effectively use SEO to build your e-commerce business. The better you’re able to do this, the more success your business will see, helping to get in motion a cyclical pattern of success.
