Use Case

The Marketplace Plugin for WordPress

  • Build a site like Udemy
  • Sign up thousands of instructors and students
  • Get started with the free version
Masterstudy - [object Object]
  • What marketplace owners need
  • Introducing MasterStudy
  • How to get started
  • Key features
  • What success looks like
  • Helping you succeed
  • Frequently asked questions
Get MasterStudy
Marketplaces are Complex

Building an E-learning marketplace is a big and expensive project

But it doesn’t have to be if you use a platform like MasterStudy LMS!

A marketplace that supports many-to-many relationships is hard to design, let alone build. You’re connecting instructors to students via courses, providing sophisticated management functions, and somewhere along the line, you’re monetizing off the relationship.

Building a site like Udemy from scratch costs hundreds of thousands of dollars. We know. We’ve done it.

The marketplace business model scales well if you get it right. That’s where MasterStudy can help.

A high-cost, high-risk business

A high-cost, high-risk business

If you’re not building your own E-learning marketplace the options are two: finding a SaaS service or host an off-the-shelf solution.

The Marketplace-as-a-Service option makes sense price-wise. The monthly subscription is affordable, and you don’t have to worry about the tech. But the benefits are offset by the many limitations relating to design, functionality, and data ownership.

MasterStudy LMS is just as easy to implement and use as any SaaS E-learning solution. You get the best of both worlds minus the limitations.

MasterStudy LMS is your low-cost, low-risk option

Lack of agility will kill your project

Lack of agility will kill your project

The sooner you go to market the faster you will be generating revenue. Aim to launch in weeks, not months.

This rules out the big project scenario unless you have the financial resources behind you. The SaaS option is the quickest but with one major drawback: you’re not future-proofing your tech stack.

MasterStudy is powered by WordPress, the most flexible solution for any type of web development project. It’s open-source and supported by a community of thousands of developers.

Future-proof your venture with MasterStudy LMS

  • Get going as quickly, as you would with a SaaS solution
  • Change the design and extend functionality as much as you wish
  • Iterate fast, learn, and improve
Don’t limit your options for monetization

Don’t limit your options for monetization

Here’s the problem with SaaS marketplace solutions: they take a big cut from your revenue. Just like app stores do. There are payment gateway costs too.

New ideas for generating revenue are hard to implement given they are locked-down platforms. Their terms and conditions may restrict what you’re able to do.

Own the platform. Own the revenue

  • Set your own pricing model and don’t share revenue with a third party
  • Choose your own payment gateway
  • Build new products and services for additional revenue streams
Introducing MasterStudy LMS

A powerful open-source E-learning marketplace platform

Save hundreds of dev hours and thousands of dollars with our WordPress-powered solution.

MasterStudy LMS is built on top of WordPress, so you’re laying a foundation you can build on over time.

Once installed, our wizard takes you through the setup process step by step, including setting up our Starter Theme and demo content.

That's it! You can now update branding, add content, training material and start to promote your marketplace.

Three good reasons why you should choose MasterStudy LMS

It's future-proofed by WordPress

Giving you all the flexibility you need to develop your marketplace beyond selling courses.

Powerful management tools

Easily manage multiple instructors, students, courses, and payments.

It's free!

The free plugin is feature complete. Our Pro addons are only $59/year.

on Capterra
on Trustpilot
Power Elite
Author Product
25 000+
Happy Customers
Testimonials

More than 25,000 educators trust MasterStudy

That’s what our customers are saying in their reviews.

Very Impressed

I bought the Pro version a few days ago and so far I am really impressed. Pretty straightforward, pretty easy to set up. I have one issue with WooCommerce integration, submitted a trouble ticket and was quickly given the solution to the setting that needed to be applied.

Sharon Boseman
Entrepreneur, Romania

Fantastic plugin with great support!

Truly the best LMS plugin out there. Great features, cool design, easily customizable options along with extremely friendly support team. Cleared out my questions prior to the purchase and same level of support was given after the purchase. Alisher, Bob, Axel, Eric deserve so much appreciation.

@wellage27
on WordPress.org

Thank you and I wish we have 10 stars…

Thank you and I wish we have 10 stars here, I would have given it to you. God bless you all.

Reuben lax
Founder & CEO, United States of America
Getting started

Create an E-learning marketplace place in 5 minutes with MasterStudy LMS

Here are the steps you need to take to get going in very little time

Before you start make sure you have a plan. Something along the lines of:

  • A business strategy. Should you be focusing on a niche? A Geography?
  • Operations: resources to support, instructors, students, and your business functions and customers
  • A Marketing Plan

Before you start: set up a solid tech stack

Starting with hosting, but also the tools you need to support and promote your marketplace.

Hosting is a key piece of the puzzle and our advice is to invest in a quality solution. It doesn’t have to be the most powerful, to begin with, but make sure it can scale. Choose a monthly plan to avoid being locked in with a provider if you ever need to change.

Other tools include:

  • CRM
  • A help desk system
  • An email marketing platform
  • Analytics
  • A payment gateway – Stripe or PayPal

Find a collaboration tool you are comfortable with to manage work and communicate with your staff.

  • Get good quality hosting
  • Tools to manage your operations and Marketing
  • A platform for collaboration

Next: install MasterStudy LMS

You will be pleasantly surprised as to how quick this step is!

Start by logging into WordPress and installing the MasterStudy LMS plugin. The wizard will appear as soon as you activate it:

Step 1: Select the Marketplace Business Type

The wizard will now install all the functions and tools you need to handle multiple instructor accounts and their courses.

Steps 2–6: Set up

Over the next few screens, you’re given the option to generate pages, courses, select layouts, and set some key permissions.

Steps 7: Completion

On the final screen, you’re invited to import demo content or add a new course.

A tip: If it’s your first time using MasterStudy LMS, install the demo content to see how it’s all set up in the back end and presented on the front end.

That's it!

Feature Spotlight

Import any courses from Udemy

Don’t build a site like Udemy. Build a site better than Udemy!

MasterStudy LMS delivers all the functionality you need to run a successful E-learning marketplace, saving you a lot of money compared to a custom build or a SaaS marketplace solution.

Powered by Udemy's affiliate program – MasterStudy delivers courses sold on Udemy. Seamlessly. You can quickly import them via our Udemy Importer plugin. It's one of our Pro addons, starting at only $59/year.

How our Udemy Importer works

Once set up, you can search and select the courses you want to import. This way you can quickly create an E-learning marketplace with hundreds of courses.

Course creators will love you — you’re another channel for their courses to be sold.

  • Integrates with Udemy via its API
  • Courses are imported and delivered via MasterStudy LMS
  • Earn commission from Udemy for each course sold

Get MasterStudy for Free

Start with the free version and upgrade to Pro to unlock powerful features to help you grow your fast.

We offer 14 days Money-Back Guarantee based on Refund Policy.

  • What marketplace owners need
  • Introducing MasterStudy
  • How to get started
  • Key features
  • What success looks like
  • Helping you succeed
  • Frequently asked questions
Get MasterStudy
Opportunities

47% of digital purchases worldwide happened via online marketplaces

Not just Amazon and eBay, but thousands of niche marketplaces, many of which are in the E-learning space.

Do some research to find niches that are not served by established E-learning marketplaces, and where demand is high. Look at broader trends to determine if they are growing niches.

$1T

Projected size of the E-learning market in 2028

$1.7B

Udemy’s market capitalization

213K

Online video courses on Udemy

$59

per year – cost of Udemy Importer

Helping you succeed

We can help your E-learning marketplace to succeed

We can take care of the tech as your focus on growing the business.

Unlike online coaching or training businesses, you need to quickly the number of instructors, their courses, and students. The last thing you want is to spend hours maintaining your stack and troubleshooting issues.

Our support channels

We support both free and Pro customers via documentation, training and support tickets.

Consultancy services

Hire our developers to help you install, configure and customize MasterStudy LMS.

Community

Join our 1,400 customer-strong private MasterStudy LMS Community on Facebook.

Our partners in the WordPress ecosystem

An important benefit of choosing a WordPress plugin over a propriety solution is the open source ecosystem that supports the platform.

There are thousands of plugins you can install to extend your offering and a friendly community you can always ask for help.

We work closely together with other solutions that complement MasterStudy, including:

Paid Memberships Pro

Restrict content, and manage member subscriptions with recurring payments. User registration, custom profile fields, and robust member management.

BuddyPress

BuddyPress helps you build any kind of community website using WordPress, with member profiles, activity streams, user groups, messaging, and more.

H5P

H5P makes it easy to create interactive content by providing a range of content types for various needs.

GamiPress

GamiPress lets you award your users with digital rewards for interacting with your WordPress website.

PrestoPlayer

Take your videos to the next level with our Presto Player built to empower anyone who wants to use video on their website.

WPML

WPML makes it easy to build multilingual sites and run them. It’s powerful enough for corporate sites, yet simple for blogs.
Get MasterStudy LMS now

Make the right decision for your online coaching business. Risk-free

Make an informed decision before you purchase the Pro version of MasterStudy LMS.

Try the demo

You're just one click away from trying MasterStudy – no registration required.

Live demo

Install the free plugin

Get started at no cost. Ever.

Download now

Upgrade to Pro

When you are ready to scale.

Buy Now
  • What marketplace owners need
  • Introducing MasterStudy
  • How to get started
  • Key features
  • What success looks like
  • Helping you succeed
  • Frequently asked questions
Get MasterStudy
Frequently asked questions

Any questions?

Here are answers to questions we have received about E-learning marketplaces.

Is there a WordPress marketplace theme?

Yes, and it's free!

View a demo and download it here.

How do you build a marketplace website?

We've done it for you unless you have very specific requirements and thousands of dollars to go toward development.

Check the Getting Started section above for ideas on what you need to do.

Do I need a WooCommerce marketplace plugin to use with MasterStudy LMS?

No. Just WooCommerce on its own - there is no need for a special addon.

MasterStudy LMS does all the hard work to create the products and Ecommerce functionality you need to sell courses in your marketplace.

Is MasterStudy LMS a marketplace plugin for WordPress?

We like to think of it as the best WordPress LMS plugin!

We have built it so that it can be used by individual Elearning companies and instructors, as well as a Udemy-style marketplaces. You choose this at the very first step of our wizard when you activate the MasterStudy LMS plugin.

How much does it cost to build a marketplace website?

You can build it for free by using a WordPress LMS plugin like MasterStudy LMS or spend hundreds of thousands of dollars if you're building a complex custom solution. It depends on what your requirements are, so start by identifying those.

Please note: If you're opting for a self-hosted solution you need to factor in hosting costs.

Is there a WordPress Udemy plugin?

There are quite a few to choose from.

Our own is superficially designed for MasterStudy, is free, and is included in the plugin when you install it.

Is there a WordPress theme like Udemy?

No doubt you can find a few, but you have to make sure that your WordPress LMS plugin will work well with it. You may want to do it yourself but consider that Udemy WordPress theme development is complex and costly.

For example, will the course listing layout fit nicely into the theme's design?

A better approach is to use a theme that was designed specifically for the plugin. Our Starter Theme, for example, comes free with MasterStudy LMS and looks great.

Can MasterStudy LMS be used as an employee onboarding platform?

This is a common use case we see in corporate training.

HR loves its flexibility: they can create simple training courses or more engaged and interactive modules, including testing.

They want new staff to have a good first impression so appreciate the clean UI and ease of use.

Join 25,000+ MasterStudy LMS e-learning Pros today!

We offer a 14-day money-back guarantee along with a world-class community to help you get your courses online today!