Who doesn’t use Social Media these days? I’m sure you do!
It has become a part of our day-to-day life. We use Social media for every other little thing. From communication to business, Social Media is a must-have.
Images are also a key portion of Social Media Networks. We almost always use images along with the ideas or views we share. It’s important to understand the image sizes to use in these platforms.
Sometimes people might not understand which size pictures to use. For some posts your amazing picture might get cracked after uploading to Social Media just because of the image size.
Doesn’t matter if it’s a great Instagram picture or a Facebook banner for an event. Try to get the Social Media image sizes accurately since it increases the quality of a content.
This blog is dedicated to give you the Up-To-Date Guide for Social Media Image Sizes. I’ll give a proper guide to get the image sizes right for your Social Media purposes.
The Fundamental Guide for Social Media Image Sizes
Facebook is all in all Social Media. You can upload multiple media files on Facebook. But you need to stick to the fundamentals. Even though Facebook image sizes are changed time to time, the quality needs to remain intact.
The greatest method to ensure that your company’s material is future-proofed is to always upload the best image possible. For the greatest results, use Facebook’s suggested data formats.
Facebook Cover Image
The Facebook cover photo should be entirely dedicated to your company. So you should emphasize using your own product photos with proper dimensions as cover photos.
According to the Facebook Guidelines your cover photo must be,
Desktop or laptops: Displayed at 820 pixels wide by 312 pixels tall
Smartphones: Displayed at 640 pixels wide by 360 pixels tall
Minimum length: At least 400 pixels width and 150 pixels
Minimum File Size: At least 100kb
Aspect Ratios: 1.91:1 Ratio
Facebook Profile Picture
Facebook profile picture is indeed vital to get right since it’s the one that’s displayed no matter which page you navigate to. Try to have an engaging and best fitted profile picture to interact with more people for the sake of your business.
According to the Facebook Guidelines you profile photo must be,
Desktop or laptops: 170 x 170 pixels
Smartphones: 128 x 128 pixels
Feature Phone: 36 x 36 pixels
Aspect Ratios: 1:1 Ratio
Facebook Stories
For Facebook Stories, you need to be a little careful. The stories take up the whole screen. So the ideal size for the story images is 1,080 x 1,920 pixels.
As said before, the stories take up a good amount of space so the image should be done carefully. So, the profile picture, name and buttons are accurately visible.
Aspect Ratios: 9:16 Ratio
Facebook Post Image
Whether you’re a Social Media marketer or just simply sharing your pictures on the timeline, you need to set the image size accurately. Otherwise, the audience won’t be able to capture the essence of your post.
Ideal Size of Photo: 1,200 x 630 pixels
Minimum Size of Photo: 600 x 315 pixels
Aspect Ratios: 1.91:1 Ratio
Facebook Event Banner Images
In order to reach a large audience for an upcoming event, Facebook events are one of the most influential ways. For making an announcement of the event the banners are pretty essential to grab the attention.
The event banner size should be,
Ideal Size of Photo: 1200 x 628 pixels
Aspect Ratios: 1.91:1 Ratio
Facebook Group Cover Photo
Facebook is a wonderful place to create communities from around the world. You can literally pick a topic, make a group about it and share your thoughts, opinions and ideas there.
Similar-minded people can meet and greet each other inside Facebook communities. Not only that, people can also help each other during tough times and support each other in the communities.
So images should appeal to the group idea and topic. The Cover photo of the group should be,
Desktop or laptops: 1640 x 662 pixels
Smartphones: 1640 x 859 pixels
Aspect Ratios: 1.91:1 Ratio
Tips and Tricks for Facebook Images
- Always upload a JPG file or PNG file for better quality pictures and avoidance of any damage.
- Try to add best-fitted images or the maximum file size instead of a compressed one.
- If you’re trying to add logos to a poster or a banner use a PNG logo with a transparent background.
- Try to avoid using smaller size photos even though they might be relevant. These hamper the quality of your content.
Instagram is all about visual content and the glow-up. People go to Instagram and only watch images and videos of all sorts. That’s why it’s super important to choose the right image sizes for Instagram.
Instagram supports both horizontal and vertical images. Also if you square fit your image that captures the whole essence of the picture as well.
Instagram Profile Picture
Instagram profile pictures are shown in round shapes. So you need to make sure that your face is properly in the middle.
Display Size of Photo: 100 x 100 pixels
Recommended Photo Size: 360 x 360 or higher
Instagram Feed
The feed photos can be uploaded single or multiple ones at a time. You can upload up to ten photos at a time. The photos turn out like a carousel if uploaded together.
Another thing is that if multiple photos are uploaded together, the sizes of the photos remain same. This is done according to how you fit the first photo. If the first photo is uploaded in a portrait mode then the other photos will be the same. This is the same for landscape photos or square-fitted photos.
Make sure you only upload portrait photos when the settings are at portrait mode. Otherwise the pictures get cut off from upside or sidewise. Instagram crops the image size up or down accordingly.
Portrait Photo Ideal Size: 1080 x 1350 pixels
Landscape Photo Ideal Size: 1080 x 566 pixels
Square Photo Ideal Size: 1080 x 1080 pixels
Aspect Ratios: 1:1 Ratio
Instagram Stories
Instagram Stories use up the complete phone screen. Before uploading the story try to keep some space in the upper portion and the lower portion. Otherwise, the profile pictures, the buttons and the other options will be merged with the picture and won’t be visible. Also, the image won’t fully be visible as well.
Ideal Size of Photo: 1080 x 1920 pixels
Aspect Ratios: 9:16 Ratio
Tips and Tricks for Instagram Images
- Always use hashtags with your image (especially for business purposes) so that your content comes up whenever something related is searched. Note that you can use up to 30 hashtags in Instagram photos.
- You should always add links to your stories/ads if there are any. And use gifs, hashtags and mentions to make the stories cheerful. If you’re running a business, it helps your audience to connect and relate with you at a personal level.
Twitter is insanely popular around the world for sharing views in shortest tweets and hashtags. If your contents are influential enough you’ll get retweeted and your engagement will increase.
So, you’ll need a perfect measurement of how your images should be while adding an image with a tweet.
Twitter Profile Picture
The recommended size of the profile picture,
Ideal Size of Photo: 400 x 400 pixels
Aspect Ratios: 1:1 Ratio
Twitter Header Image
Header image means the image that you post along with your tweet. You can add descriptions of each image as well.
Ideal Size of Photo: 1500 x 500 pixels
Aspect Ratios: 3:1 Ratio
Twitter In-stream Image
Ideal Size of Photo: 1600 x 900 pixels
Aspect Ratios: 16:9 Ratio
Twitter Card Image
Ideal Size of Photo: 1200 x 628 pixels
Aspect Ratios: 1.91:1 Ratio
Tips and Tricks for Twitter Images
- The max size of Twitter Profile Picture is 2mb
- You can use GIF, JPG or PNG for in-stream images
LinkedIn is the best platform to be used professionally. If you’re considering using LinkedIn for business, twin up your recent career update with an image to get a better reach.
Since LinkedIn is considered a professional platform, remember to check for a professional outlook before posting. And of course, keep the image sizes as recommended.
LinkedIn Profile Picture
LinkedIn Profile Picture tells a lot about your personality. Don’t keep it too formal, try to be as professional as you can.
Ideal Size of Photo: 400 x 400 pixels
Aspect Ratios: 1.91:1 Ratio
Maximum Size: 8mb (keep it as large as you can)
LinkedIn Cover Photo
Not everyone uses the cover photo section of LinkedIn but there’s no harm using a photo as a cover.
Ideal Size of Photo: 1128 x 191 pixels
Aspect Ratios: 4:1 Ratio
LinkedIn Company Logo Sizes
Ideal Size of Logo: 300 x 300 pixels
Ideal Size of Squared Logo: 60 x 60 pixels
LinkedIn Custom Module
If you’re sharing an article or uploading a picture, the ideal size should be 1200 x 627 pixels.
Tips and Tricks for LinkedIn Images
- The small size images may crack on the larger screen on LinkedIn. So upload the max size that’s accepted.
- While uploading a company logo or cover photo, keep the vital parts as centered as possible.
Pinterest is a lovely social tool for a business. Pinterest literally is a platform for everything. No matter what business you do, Pinterest will take your business to a whole new level.
Pinterest has the potential to reach a large community. When you create a pin and share it, people can save your pin for the future. You can also create threads which are called boards on Pinterest. On the boards, you can share related pins from different criteria of your business.
Pinterest is an excellent source of increasing traffic of your website. However, it’s also critical that you manage your Pinterest page using the correct picture sizes for your boards and pins.
Pinterest image sizes are pretty easy to understand,
Pinterest Profile Image
Ideal Size of Profile Photo: 165 x 165 pixels
Ideal Profile Cover Photo: 800 x 450 pixels
Cover Photo Aspect Ratio: 16:9 Ratio
Pinterest Boards & Pins Size
Board Cover Photo: 222 × 150 pixels
Ideal Size of Square Pins: 1000 x 1000 pixels
Recommended Size of Pins: 1000 x 1500 pixels
Aspect Ratio of Pins: 2:3 Ratio
Maximum File Size: 20MB
Tips and Tricks for Pinterest Images
- Same as Instagram, Pinterest tends to crop images. So, keep the images in one collection of the same size.
- Don’t use portraits as cover photos.
YouTube
YouTube has over 1 billion monthly daily visitors and is accessible on hundreds of millions of consumer devices. So if you own a business, make sure to create a channel for your company. It can potentially reach a larger audience via YouTube.
Ideal Profile Photo Size: 800 x 800 Pixels
Channel Cover Photo Size: 2048 x 1152 pixels
Ideal Video Thumbnail Photo Size: 1280 x 720 pixels
Tips and Tricks for YouTube Images
- Keep the thumbnail the same as the video size.
- Only JPEG, GIF, BMP, or PNG files are acceptable.
Final Thoughts
There are various other Social Media platforms where you can promote your business such as Snapchat, TikTok etc. But in this article we tried to focus on the most influential ones.
Grow your business with creativity and reach a large number of consumers via Social Media. Use it cleverly and you’ll go a long way.
