7 Best Popup Plugins for WordPress That Actually Convert

Quick Takeaway for Choosing the Best WordPress Popup Plugin:

• WowOptin → Best overall popup builder for modern WordPress sites
  
• Poptin / BDOW! → Best for enhanced growth, testing, and monetization
  
• Bloom → Best for design-focused creators and branded opt-ins
  
• Icegram Engage → Best for lightweight, non-intrusive lead capture
  
• MailOptin → Best for email-first websites and content publishers
  
• Popup Maker → Best for beginners who want control without complexity

Why Choosing the Right Popup Plugin Matters

Getting traffic to your WordPress site is no easy feat. And converting that traffic into email subscribers, leads, or customers is even harder. Most visitors leave without taking any action – not because they’re not interested, but because they’re not guided at the right moment with the right message.

That’s where popup builders come in. When used correctly, popups aren’t annoying interruptions; rather, conversion tools that help you capture attention, reduce bounce rates, and turn passive readers into engaged subscribers. 

However, not all popup plugins will serve your business needs. Some focus on design, others on automation, targeting, or speed. In this article, we’ve reviewed and compared the best popup builders for WordPress, so you can choose the one that satisfies your website’s goals. So, without further ado, let’s get started!

How We Chose the Best WordPress Popup Plugins

To keep this list practical and unbiased, we evaluated each popup plugin based on the following four factors:

1. Targeting & Triggers: How precisely can the plugin control who sees a popup and when? This includes behavior-based triggers like exit intent, scrolling, time on page, traffic source, and device targeting.
2. Ease of Use & Setup: A powerful plugin isn’t helpful if it’s difficult to use. We considered how intuitive the editor is, how quickly you can launch campaigns, and whether beginners can get results without a steep learning curve.
3. Conversion & Growth Capabilities: Beyond basic popups, we looked at features that actively improve conversions, such as A/B testing, automation, gamification, email integrations, and analytics.
4. Performance, Flexibility & Scalability: Popups shouldn’t slow down your site or lock you into complex workflows. We prioritized plugins that are lightweight, flexible, and scalable for growing websites, stores, and agencies.

With these factors in mind, let’s break down the best popup builders for WordPress and help you find the one that fits your website perfectly.

Comparing the Best Popup Builder Plugins for WordPress

Here’s a clear, side-by-side comparison to help you quickly decide between the best pop-up plugins, what makes them unique, and who they are best suited for. 

Best Popup Builders for Your WordPress Sites: Detailed Overview

In this section, we will go through details for each popup builder for wordpress – you will learn detailed features, what problems you can solve with them and whether they are good fit for your website needs. 

WowOptin – Popup Builder for WordPress

WowOptin is built for website owners who want more control over how, when, and why popups appear – without making the process complicated.

Instead of showing the same message to everyone, it actively tracks how users interact with your site: what pages they visit, how long they stay, where they came from, and even whether they’re about to leave.

Also, it gives you a flexible, Canva-like pop-up editor where you can visually design popups that are high-converting and aligns with your branding. 

What really sets it apart is how smart it is behind the scenes. You can show the right message to the right visitor based on behavior, device, location, or traffic source. That means fewer annoying popups and more relevant ones that visitors are actually willing to engage with. It also helps you experiment confidently, so you’re not guessing what works.

On top of that, WowOptin speeds things up with AI-powered copywriting and ready-made templates. You can launch professional-looking campaigns quickly – Whether you’re collecting emails, announcing a sale, or reducing cart abandonment, WowOptin adapts to your goal.

Key Features

• Canva-style drag-and-drop popup and opt-in builder
  
  
• 700+ ready-made popup, banner, slide-in, and inline templates
  
  
• AI copywriting powered by ChatGPT, Gemini, and Grok
  
  
• Advanced audience targeting by device, behavior, location, and traffic source
  
  
• Manual and automated A/B testing for optimization
  
  
• Seamless integration with 10+ email marketing and analytics tools

What Users Like

Several reviews praise its drag‑and‑drop editor, which lets them create multi‑step forms and position elements freely. They mention that the plugin offers an intuitive builder with plenty of templates and options, yet it stays easy to use. Also, users appreciate the variety of triggers: exit intent, on scroll, time delay, and device or geolocation targeting. Many reviewers also highlighted the responsive support team and enhanced features, even for free users.

Icegram Engage

Icegram Engage is designed for site owners who want to communicate clearly with visitors without overwhelming them. Instead of focusing only on popups, it gives you multiple message styles like action bars, slide-ins, inline blocks, and overlays, so you can guide users naturally as they browse your site. 

You can easily control when and where messages appear. You can show different messages based on pages, devices, visitor behavior, or timing, ensuring your campaigns feel relevant rather than intrusive. 

Icegram Engage also removes technical barriers. You don’t need coding skills to launch campaigns, test variations, or track performance. With generous free features and scalable premium options, it’s a solid choice for anyone who wants reliable lead generation without bloated complexity.

Key Features

• Multiple message types, including popups, bars, slide-ins, and inline blocks
• Offers different types of popups like lightbox, ecommerce, and entry popups
• Precise targeting and display rules for pages, devices, and users
  
• 50+ Mobile-responsive, conversion-focused templates
  
• Seamless integrations with major email marketing platforms
  
• Lightweight, performance-friendly design with no forced branding

What Users Like

Several users note that Icegram Engage is easy to set up and offers a generous feature set. One reviewer calls the plugin “excellent” and “easy to use and effective. Others highlight how smoothly Icegram integrates with WordPress and how little learning is needed to get a campaign running.

MailOptin

MailOptin is a great fit for website owners who want pop-ups to do more than just collect emails. It connects the entire journey: from capturing leads to nurturing them with automated newsletters, inside WordPress. Instead of juggling multiple tools, you can grow your list, send updates, and engage users from one place.

What makes MailOptin especially useful is how naturally it blends into your content. You can place opt-in forms inside posts, after articles, in sidebars, or as subtle notification bars that don’t interrupt the reading experience.

MailOptin also excels in automation. It can automatically notify subscribers when you publish new content, send digest emails, or trigger messages based on user actions. Combined with deep integrations and smart targeting, it helps you turn casual visitors into long-term subscribers.

Key Features

• Multiple opt-in types, including popups, slide-ins, bars, and inline forms
  
• Automated email newsletters and new post notifications
  
• Before and after opt-ins for increased conversion through blogs and webpages
  
• Spam protection through a Honeypot method to prevent spam submissions
  
• Built-in A/B testing for opt-in optimization
  
• WooCommerce, LMS, and membership plugin integrations

What Users Like

Users consistently praise MailOptin for its outstanding customer support. Recent reviews mention that the team quickly helps with tasks like exporting campaigns and adding currency support. One user appreciated the assistance in connecting Elementor/WordPress with Keap. In addition to support, people say the plugin is reliable: it “just works” and they consider it an excellent product for sending blog posts via services like Mailchimp.

Popup Maker

Popup Maker is built for WordPress users who want a simplified setup for popups – focusing on how popups are triggered, who sees them, and how often they appear. That makes it especially great for beginners who need a pop-up solution for their sites without a complex setup.

One of Popup Maker’s biggest strengths is that it integrates easily with your existing setup. Rather than replacing your forms, it connects seamlessly with popular form plugins and email tools, allowing popups to open or close based on real user actions like form submissions or clicks. 

Popup Maker also shines in long-term scalability. With cookie-based display rules, advanced targeting conditions, and behavior tracking, you can fine-tune popups to avoid fatigue while maximizing impact. 

Key Features

• Action-based popup triggers including click, form submission, and scroll
  
• Great integration with popular WordPress form plugins
  
• Cookie and frequency controls to prevent repeat popups
  
• WooCommerce-specific upsell and cross-sell popup rules
• Cookie-based display rules to prevent popup fatigue
• Detailed analytics and performance tracking (premium)

What Users Like

Users praise the plugin Popup Maker as a great tool that “does the job” and is easy to use and customizable. One user notes that it’s great for basic pop‑up needs. The general consensus refers to the fact that Popup Maker offers robust functionality without being complicated.

Bloom

Bloom is built for creators and businesses who believe that how an opt-in looks matters just as much as where it appears. Instead of leaning heavily on complex logic or automation, Bloom’s strength is – helping you display opt-in forms that feel polished, intentional, and perfectly aligned with your brand.

Bloom excels at capturing subscribers at moments of high engagement. Whether a reader finishes an article, leaves a comment, completes a purchase, or scrolls deep into a page, Bloom steps in with opt-ins that feel timely rather than intrusive. This makes it effective without being aggressive.

Another standout aspect of Bloom is simplicity at scale. You can manage multiple opt-ins, email lists, and tests from a clean dashboard while tracking performance in real time. 

Key Features

• 6 distinct opt-in display types including popups, fly-ins, and content lockers
  
• 100+ elegant, design-focused opt-in templates
  
• Engagement-based triggers like commenting, purchasing, and inactivity
  
• Advanced design customization (colors, borders, layouts, images)
  
• Built-in split testing with conversion comparison
  
• Centralized dashboard with detailed opt-in performance stats

What Users Like

The plugin integrates with 16 popular email marketing services and offers six display types. Users appreciate the 100+ design templates and extensive customization options, such as colors, images, fonts, and animations, which can be tweaked to match a site. Bloom’s dashboard provides detailed conversion stats and A/B testing tools – the features that make Bloom appealing to users who want powerful lead‑generation tools.

BDOW!

What makes BDOW! stand out is its centralized approach. You can manage multiple websites from a single dashboard, making it especially attractive for agencies, consultants, and founders running several projects at once. 

Combined with built-in A/B testing, it becomes easy to compare offers, headlines, or forms and confidently pick winners without external tools.

BDOW! also leans heavily into monetization. With native WooCommerce integration and autoresponders for content upgrades, it helps turn traffic into immediate business value. 

Add in strong performance optimizations and GDPR-friendly behavior, and you get a popup system built for speed, scale, and conversion-driven teams.

Key Features

• Centralized dashboard to manage multiple websites and campaigns
  
• Built-in A/B testing with one-click winner selection
  
• Advanced targeting based on behavior, referrers, and exit intent
  
• WooCommerce monetization tools for upsells and cart recovery
  
• Fast-loading, SEO-friendly, GDPR-compliant popup scripts
  
• Autoresponders for delivering content upgrades instantly

What Users Like

One user notes that the free version has a helpful, nice UI. Another says the support is “absolutely stunning” and makes you feel like the only customer. Another user thanks the team for resolving an issue swiftly. In short, users appreciated BDOW’s friendly interface and responsive support.

Poptin

Poptin is built around visitor behavior and real-time personalization, not just static pop-up display – making it especially effective for marketers who want pop-ups to respond dynamically to user intent.

One area where Poptin clearly stands apart is gamification. Features like spin-the-wheel, scratch cards, and gift popups turn lead capture into an interactive experience, which works particularly well for WooCommerce stores and promotional campaigns. 

Poptin also goes beyond pop-ups by acting as a mini conversion platform. With built-in autoresponders, landing-page links, deep automation via Zapier, and detailed analytics, it helps you manage the full lead journey.

Key Features

• Advanced behavioral targeting (traffic source, device, geo, actions)
  
• Gamified popups like spin-to-win, scratch cards, and gift boxes
  
• Visual drag-and-drop builder for popups and inline forms
  
• Native autoresponders and automation via Zapier
  
• Deep analytics along with heatmap and session-recording integrations

What Users Like

Users love the ready‑made pop‑up templates and responsive support team, calling the service very helpful. People also highlight how quick and easy it is to build a pop‑up, saying they were able to create and launch one in a short time. One user sums up the appeal by noting that Poptin is easy to use, visually appealing, and free for getting started.

Note: We have not included the pricing for the plugins as they tend to change frequently. We advise you to check the individual plugin’s page to explore their updated pricing plans. 

So, Which Popup Plugin Should You Choose for Your Website?

Choosing the right popup plugin depends less on how many features it has and more on what you’re trying to achieve with your website. Some plugins are built for design-first creators, others for aggressive conversion optimization, while a few focus on simplicity or email automation. The best choice is the one that aligns with your goals, workflow, and growth stage.

If you want a balanced, future-ready solution that covers advanced targeting, visual design, AI-powered copywriting, and experimentation in one place, WowOptin is the all-around option. It’s ideal for businesses and marketers who want full control without juggling multiple tools.

For conversion-heavy and data-driven marketing, Poptin and BDOW! stand out. Poptin excels in behavior-based personalization and gamified popups, while BDOW! is perfect for fast experimentation and managing multiple websites from a single dashboard.

If your priority is clean design and brand consistency, Bloom is the right choice. Similarly, Icegram Engage works well for content-focused sites that want non-intrusive messaging.

Summing Up

Popup plugins are no longer just optional add-ons for WordPress sites. They’re essential tools for turning traffic into meaningful engagement. Whether your goal is growing an email list, recovering abandoned visitors, promoting offers, or increasing sales, the right popup builder can make a noticeable difference when used thoughtfully.

If you’re unsure where to start, please feel free to go over the details for each popup builder plugin. But whichever tool you choose, the key is to focus on relevance, timing, and user experience. When popups are helpful instead of disruptive, they become one of the most effective conversion tools in your WordPress toolkit.