15 Exceptional WooCommerce Plugins to Increase Sales

6 years ago

There are no signs of eCommerce slowing down any time soon. People are spending more money than ever, and 2019 sales could hit the US$3.7 trillion mark. That’s a lot of money that’s distributed across tens of thousands of markets and niches. The question is, are you doing everything that you can to make sure you get a significant piece of the pie?

It’s fair to say that a lot of customers are starting to embrace the idea of a brand image. What does your company represent? What are your values? Are your products environmentally-friendly? These are all the questions that customers are having as of the last few years. But, apart from working on building a strong brand image, what else can you do to increase your sales?

The growth of digital commerce is unprecedented. Photo: Shopify

WooCommerce is a phenomenal platform for selling online. It’s built on top of WordPress, a powerhouse of a content management system. And putting both together can create exceptional results for driving customer engagement, as well a sales. We are going to focus on the best WooCommerce plugins for driving more sales to your products. The plugins range from full-scale marketing suites to simpler plugins like additional product details.

All in all, it’s our goal to ensure that you’re aware of the plugins that many of the leading world’s eCommerce stores are using. Please feel free to recommend additional plugins and/or tools using our comment section. We’re keen to explore new and unheard of WooCommerce plugins if that means getting more sales!

#1: Enhanced Ecommerce

Enchanced Ecommerce is a Google Analytics plugin which enables additional features for measuring user behavior across eCommerce sites. E.g. Measurements such as impressions for product pages, individual clicks, shopping cart behavior, checkout process timeline, orders, and more.

Enhanced Ecommerce Google Analytics Plugin for WooCommerce simply helps to bring this new feature inside your WordPress dashboard. You can quickly configure the dashboard, and get immediate analytical reports on your stores performance. By analayzing individual metrics, you’ll get a better idea of which parts need optimizing.

#2: Beeketing

Beeketing is an AI-powered marketing automation platform for eCommerce businesses. The core principles of this platform are audience understanding, intuitive recommendations, and intelligent engagement. Each principle deals with a unique aspect of eCommerce operations. E.g. Audience understanding is primarily based on monitoring customer behavior, recognizing patterns, and creating custom experiences based on the found data.

Nevertheless, as already mentioned, Beeketing is an automated platform, and a lot of the features are as simple as plug and play. You can activate a widget that will create seamless popup notifications on all recent orders. As a result, potential customers might get enticed to finalize their checkout, too. Also, you can add certain ‘urgency’ elements like a countdown timer, or a notice of an item having a low-stock.

For the full feature list, please check the official plugin page. Overall, there’s a lot of good things going for Beeketing. The company started out with only 4 people, but now has more than 100 employees, and has helped their clients make over a $1 billion dollars in revenue. Their customers and official supporters include some of the leading eCommerce brands in the world.

#3: WPFunnels

Using a visual drag-and-drop canvas, WPFunnels makes it simple to plan and design your funnels.

You can automate your sales process and maintain control over each step of the buyer’s journey by using this dependable WordPress funnel builder.

Lead your prospects through engaging offers and encourage them to make more purchases.

WPFunnels offer multiple features that let you create a complete customer experience for your online store.

WPFunnels offer multiple features for your business such as:

Optimized Checkout Page Layouts and attractive Order Bumps,
One click upsell offer after checkout,
Dedicated Opt-in form to create Lead Generation Funnels,
Conditional sales funnels with dynamic offers for the WooCommerce store,
Integration with exclusive Automation & CRM Tools
Custom step for hybrid funnels

And many more!

Get WPFunnels Now!

#4: ShopMagic

Email marketing and eCommerce goes hand-in-hand with one another. But, the default WooCommerce email marketing tools are not so great. Especially if you want to get results fast.

So, ShopMagic was born. A versatile marketing automation plugin with the inclusion of a custom email designer. Now, you can design and send custom emails for all purposes.

As for automation, ShopMagic can automate retrieving reviews from new customers. A week or a few days after the purchase, the plugin can send a soft-reminder email to leave a review. Also, ShopMagic can automatically subscribe new customers to your existing email list. Providers supported include MailChimp, Active Campaign, and AWeber.

#5: Product Bundles

Increasing your eCommerce sales can be done in a multitude of ways. Oftentimes, we don’t even think about certain methods until they’re presented to us. And product bundles might just be one of those methods. A bundle is a combination of products put together in one singular package and offered at a discounted rate. This method is particularly good when you want to get rid of some older stock alongside other things you’re currently trying to sell.

Product Bundles is an ideal plugin for brands looking to create static pages for product packages. Meaning, the bundled packages are pre-configured by you, and users can only select quantity and/or custom attributes.

Whereas if you wanted to build more dynamic product pages with custom entries, then another addon might be more suitable. Either way, if you sell products that can be bundled up in special offers and such, then don’t miss your chance take a look at this plugin!

#6: WooCommerce Amazon Affiliates

With more than 24,000 sales — this is the most supercharged amazon affiliates solution on the web! And for numerous great reasons. First of which is a powerful dropshipping engine. You can import products from Amazon and list them on your store. Then, WZone lets you configure a custom tax rate (your premium) for each product separately. Afterward, whenever a customer buys a product from your site, you stand to earn whatever premium you specified. The plugin will automatically purchase the product from the original supplier, and the supplier himself will ship it.

Over the years, WZone’s plugin has gone through countless reiterations. And each one has continued to build upon the promise of making this the best Amazon Affiliate plugin for WooCommerce out there. And rightfully so. With features like non-API importing (you don’t need an API key to fetch products!) and superb performance optimization — you’re in good hands to start your very own affiliate powerhouse!

If you are thinking how can this fit inside your existing product list catalog, then the answer is simple. Focus on promoting products that add value to your customers’ experience.

#7: Booster

As a new WooCommerce store owner, you might be overwhelmed by intricate and specific choices for marketing solutions. It makes sense. But, ignoring marketing altogether isn’t an option either. And that’s why solutions like Booster come in so handy. If you want to experience true marketing optimization, then go ahead and supercharge your site with Booster! This plugin has more than 1 million downloads, with over 100 active marketing modules. Best of all, every module is simple to configure and activate.

So, rather than spending more time explaining the back-end stuff, here is a list for some of the modules included in the Booster plugin:

Custom price. Enable your customers to set a price that they feel comfortable paying. You can limit the minimum price to a threshold.
Related product pages. Configure custom shortcodes to display highly relevant related products.
Customer products. Go one step further and let your visitors sell their products on your platform. Fully front-end optimized!
Checkout customization. Customize WooCommerce checkout – restrict countries by customer’s IP; hide “Order Again” button; disable selected fields on checkout for logged users and more.
Custom payment gateways. Add different kinds of payment gateways based on the payment processing services you’re using.
Custom shipping options. Booster adds dozens of ways to configure your shipping offers. E.g. Enable free shipping when customers spend a certain amount of money.
Individual layout styling. Want to have a certain product page look different than others? With Booster, you can apply custom CSS snippets per individual product pages.

And that’s hardly all of it. More than 50,000 active WooCommerce stores use Booster to increase their sales. Will you join them?

#8: WooCommerce Subscriptions

Subscriptions is a premium WooCommerce add-on for adding a subscription-based functionality to your store. The main feature of this add-on is to let you configure subscription models for products or any services you provide. Why subscriptions and how do they increase sales? The most important thing to remember about subscriptions is that they provide a recurring monthly income. As a result, you can more efficiently predict your month-to-month earnings.

Everything is provided inside the customization dashboard. WooCommerce Subscriptions can be used for digital, physical, and service-based products. The length of subscriptions doesn’t have to be limited to a specific time frame either. Choose from weekly or monthly, or even yearly payments for any of your products.

At the moment, there are more than 20 payment solutions to choose from, which include all-time favorites like PayPal, Braintree, and others. As a result, collecting payments is easy and can be done in a multitude of ways.

Customers can upgrade, downgrade, or cancel their subscriptions at any time. Also, you can offer customers a discount on their monthly payments or just the sign-up fee. Subscriptions include both recurring discount coupons and sign-up fee coupons.

#9: Advanced Shipping

Shipping in eCommerce is always a huge topic of discussion. Research shows time and time again that shipping plays an important role in the final decision of the customer. Free shipping is encouraging, but you need not always ‘lose’ money when promoting enticing shipping options. Instead, use a plugin like Advanced Free Shipping to create versatile shipping offers based on strict criteria.

For example, if someone buys a certain amount of products — offer them free shipping. Likewise, put a specific price threshold above which everyone gets their order shipped for free. If you’re looking to maximize your eCommerce sales, then this is the one plugin to do it!

#10: Extra Product Options

Product Addons is a WooCommerce extension that enables you to add custom product options as field-entries. For example, you can add text, buttons, checkboxes, hidden areas, and so forth. Further, each field-entry can be validated back to a list of entries inside your dashboard.

The ideal usage for this plugin is to request more information from your customers when you need it. Perhaps there’s an intricate specification that you need, and default WooCommerce settings cannot provide a solution. So, you use Product Addons to create simple but effect extra product options.

The custom product addons help to bring more customizations to your products, as you can give more options and get more orders.

#11: WooCommerce Amazon and eBay Integration

Codisto are coming through with a simple WooCommerce plugin to add Amazon & eBay integrations to your store. With this plugin you can take your entire product library and list it on Amazon/eBay immediately. Also, it works the other way around. You can grab products from your Amazon or eBay pages and list them on your WooCommerce site.

#12: Variation Swatches

Swatches are simple UI elements that let users customize their shopping experience. E.g. Select a different color or size for a product. Variation Swatches supports attributes like colors, sizes, and product types. Further, when users change their choice — this plugin will automatically update the product page, too.

So, if someone selected a specific ‘theme’ for a product, then Variation Swatches can swap to the specific product. In terms of sales, a plugin such as this one is ideal to promote variety. If you sell coffee mugs or t-shirts, for example, allowing customers to personalize their choice will increase the CTR tenfold.

#13: Product Feed PRO

Product feeds are used to promote your store through unique marketing channels. For example, Google Merchant Center lets you specify a custom product feed that is then used to display inside Google’s snippets. Likewise, platforms like Facebook, Bing, Pricerunner, and others, are all based on product feed data.

Product Feed PRO includes both pre-built syntaxes but also lets you create custom feeds. The syntaxes are ideal to use for marketing purposes on channels like search, comparison, and marketplace sites.

On top of that, Product Feed’s functionality is unparalleled in comparison to other plugins. Create unlimited feeds with features like category mapping, rule systems, filters, and custom variables.

Best of all, this plugin solves a commonly-known issue in WooCommerce, where a structure markup bug would prevent your store from being listed in the Merchant Center by Google.

#14: WooCommerce Memberships

Memberships extension helps you create membership-based access to your content. Whether it’s products, blog posts, online courses, or special offers — Memberships works on all types of content. Further, you can combine the functionality of Memberships with the WooCommerce Subscriptions add-on.

Using this plugin you can sell memberships by adding a membership plan to your products or content. So, essentially, you can sell access to content directly, based on product purchases, or provide one-off access to special parts of your site.

All membership plans can be based for a specific period. E.g. Weekly, Monthly, Yearly, and other custom options.

Also, customers can purchase multiple memberships per account. However your users are using the content, Memberships makes managing user accounts easy and straightforward. Use the settings panel to adjust users’ information, or add extra time to their existing membership. As a full platform, the WooCommerce Memberships extension takes care of all modern requirements.

#15: Multivendor Marketplace

Multi-vendor Marketplace (WCFM) is a universal extension for adding multiple-vendor functionality to your WooCommerce store. Indeed, this plugin supports front-end product submissions from other brands and product sellers.

WCFM covers features like commissions, refunds, withdrawal management, one-product businesses, bookselling, shipping, and much more. Anyone wanting to expand their current eCommerce operations to include other sellers — WCFM is the plugin to get!

As the site administrator, you get full access to managing the brands that sell on your store. You wouldn’t want to end up supporting products that could damage your reputation in the long-term.

But, despite the technicalities, multi-vendor selling is a sure way to earn some extra income on the side. If your WooCommerce platform is already successful and driving reasonable traffic, why not let others capitalize on your success while earning you a steady stream of referral and commision payments? At the end of the day, it’s one of the easiest and safest ways to increase your sales.

#16: Wishlist

Wishlist for WooCommerce is a remarkable extension for helping you turn visitors into frequent consumers. Not all shopping happens immediately. Sometimes, a customer might want to save a special product for later purchase. But, not all stores provide the option to bookmark or save a product.

So, this is where wishlists come into the picture. Sites like Amazon have been able to capitalize greatly on the implementation of wishlists. And now, with the help of WooCommerce Wishlist extension — you can, too!

The ability to save fun and interesting products for later means that customers are more likely to return to your site. Needless to say, wishlists can become powerful tools for word of mouth marketing. E.g. A customer wants a special gift for any occasion and tells their friend that it’s added on their wishlist on your store. So, in return for sharing the wishlist with their friends, you’re also attracting new potential consumers. Overall, wishlists help with product management and encourage users to return to your site.

Summing it up

Are sales only ever as good as the product? That depends. But one thing is for certain, you can take action to ensure that your products are seen by more users. Further, many of these plugins are oriented around interactivity. And interaction creates a sense of community. Once you have a community, you have a strong support system that can oftentimes give you free marketing in terms of word of mouth promotion. And that’s just one angle to look at it.

Will you start using any of our mentioned WooCommerce plugins? Would love to hear the answer! But, also, don’t hesitate to voice your feedback if you’re already using any of these plugins. It’s always great to hear from those with firsthand feedback experience.