Launching a startup website is much easier than it used to be only a few years ago. The market availability for custom startup-website designs has grown with immense force. And these days, you can replicate world-class website designs with nothing but a WordPress theme and a solid page building plugin.
The Startup website niche is also one of the most diverse. No two startup websites will ever look the same because each startup is offering a unique service. A unique product, and as such, the website needs to convey the essence of that product through design.
Using this analogy, we were able to put together what we believe are the best WordPress startup themes on the market. And, we managed to diversify this list by including both free themes but also paid solutions. Whatever you do choose though, you can always optimize using external plugins.
One last thing — take your time when choosing your next theme! Go through every demo iteration, explore every avenue of custom widgets and settings that a theme provides.
Try to understand the design principles used in a theme you like. Ask yourself, will you be able to build on top of this theme?
What I like to do is — I take a theme I like, and I then use Chrome Developer Tools to edit the copy and visuals on the demo. This way, I can get a sense of what the theme feels like when I use my own content.
Other than that, please enjoy this roundup and let’s get going with it!
Business Startup
Want to create a startup website that your visitors are going to remember you by? Well, you are in luck then, because Business Startup is focused specifically on the latest trends in UI & UX design to ensure that your website flows effortlessly.
Best of all, you can choose from several demos: Corporate, Construction, App Landing, Clean Blog, and even a Medical demo for any medically-related startup brands.
Overall, Business Startups feels more like a toolkit, a framework for building modern websites. All the tools, quirks, and necessities are at your disposal within a few clicks. All you need is to know the direction in which you wish to take your startup website.
Also, this theme is optimized for the Elementor page builder. So, if you love spending time building custom designs, there’s nothing better than having a theme that supports your vision!
What makes this theme amazing:
- Custom video banners that you can use as a means to advertise or encourage new sales.
- Flawless design structure to meet modern standards. Your site will glow using this theme!
VW Startup
VW Themes have always had a certain appeal to them, and VW Startup is not an exception. This clean, modern, and deeply-creative theme is perfect for any kind of startup projects.
You can use this theme to bootstrap a superb startup website, or simply use it to publish personal pages. Whatever your needs, this theme adapts to them very efficiently. What’s more, it’s built from scratch to be used as a business-oriented theme.
So, the majority of the sections and layouts are optimized specifically for conversions. VW Startup uses Bootstrap 4 as the design framework, so you’re getting that familiar design look right off the bat. Also, you’re getting access to features that only a few free themes have been able to accomplish.
Talk about your Services, your Team Members, or give your product a stunning Hero Introduction. Whatever your goal, VW Startup can do your bidding for you.
What makes this theme amazing:
- Great Mobile-Friendly design so your customers can reach you from any device.
- Compatible with WooCommerce if you wish to sell directly from your startup site.
- Pages are optimized for SEO so that your content always gets the best exposure in Google and other search engines.
Neve
When a theme has 20,000 active users (which Neve does) — you know that it’s doing at least something right. And in the case of Neve, this theme oozes with stylish concepts that help captivate your customers’ attention.
As a startup-based theme, Neve is ideal for small business owners, anyone looking to start their first startup, agencies, bloggers even, and also all of you who wish to open an online store. Indeed, Neve is optimized to work with the WooCommerce plugin.
On the technical side, Neve is fully-responsive, ensuring that your mobile visitors never get a bad experience. What’s more, you can amplify the mobile experience by enabling AMP. Accelerated Mobile Pages really help to boost your website speed, though at the expense of minimizing your pages to the bare minimum.
And don’t let the minimal design style fool you. Neve is as capable as any other theme in the upper-echelons of WordPress designs. Use it together with Gutenberg, or your favorite page builders like Beaver, WPBakery, and Elementor.
What makes this theme amazing:
- With Neve, you can customize the way your website looks, and see the changes in real time.
- Implement gigantic mega menus to simplify the process of finding new content.
- And if you can’t quite wrap your head around this theme, there are tutorials included in the documentation to help you out!
Futurio
Maybe not as popular as Neve, but with 8,000 bloggers using Futurio — it’s a pretty darn good theme. And best of all, it’s an independent project to be the most successful free multi-purpose theme in the entire world.
It’s developed to be naturally compatible with the best page builders on the market. Further, every element and section within Futurio is built to support the latest SEO techniques.
Many themes advertise that they are SEO-friendly, but Futurio takes it a step further and actually ensures that your content is always ranking well.
And I can’t speak on design directly other than to say it’s awesome. There are 50+ demos you can check out, and each one comes with its own set of unique features and design choices.
This is a theme you are going to want to bring to a board meeting and discuss with your peers. It’s that damn good!
What makes this theme amazing:
- Create limitless amounts of layouts using Elementor’s layout building interface.
- Customize Headers and Footers so that they reflect your brand identity perfectly.
- Activate Sticky navigation options so that your visitors are never lost when navigating!
Innofit
After such a massive multi-purpose theme, we need something to cool things down. And what better way to do it than by checking out Innofit.
This Parallax-based theme embraces the concept of a One-Page design. A single page to give it the best you got. A single page to hopefully captivate the attention of your next customer.
Although the availability of design choices has grown immensely in recent years, one-page websites are still extremely popular.
And as far as startups go, sometimes you don’t need more than a few sections to let the whole world know what it is that you’re working on.
Pearl Business
Pearl is our very own WordPress Business Theme with a strong focus on diversity and high-availability. The theme provides numerous dedicated demo layouts for business-related websites. And, has a custom-built demo specifically for Startup-related projects.
Pearl uses plugins like WPBakery Page Builder and Booked Appointments to establish a rock-solid foundation for any kind of a business website. Further, we have implemented plugins like LayerSlider, Ninja Popups, Subscriptio, and GDPR Compliance to boost your marketing efforts.
Our themes, and especially Pearl, are easy to use and customize. And all of our customers get direct access to our dedicated support team.
Check out the demo for the Pearl Startup layout, and remember: you can always combine different layout elements from all the demo sites that we provide in this theme!
Vixus
Vixus boasts a stellar design core that’s ideal for promoting mobile apps and other mobile-related projects. It is built, from the core, as a theme to serve mobile startups exclusively. As such, most design features, and design elements are based on the concept of mobile.
Whether you’re launching a new smartphone app, or you’re trying to change the way people interact with their phones. Vixus is a theme that gently helps you achieve the desired result.
My first impression was that I couldn’t believe how clean this theme is. Navigating different sections feels natural, and organic to an extent. Not to mention, it’s built for great mobile experiences, too.
So, even though it’s using a little more JavaScript, you cannot feel that extra code slowing things down. And that’s a good thing.
Isoft
What is your next startup about? Is it about providing SaaS solutions? Are you building a new app?
Isoft is ideal for both situations, but it’s also great for tech startups, crypto enthusiasts, and general product sites.
Heck, if you want, you can use Isoft as a theme for launching your technology magazine. After all, a demo is included just for this purpose!
Loving every single thing about this theme. And I have to say, it surprised me just how precise where the design elements allocated for the SaaS demo.
This is not a theme that follows the traditional WordPress path. In my humble opinion, it feels more like a theme that provides designs built by veteran web developers.
And for this price, it’s not something I can easily pass up on. Not if I am an eager startup owner looking to change the rhythm of this world!
Innovio
I love it when theme companies put in hard work and sweat into their designs. And when it comes to Innovio — I feel like Mikado-Themes have outdone themselves.
From the demo presentation site to the actual sites themselves, everything feels flawless and put together nicely.
Not only that, you’ll quickly fall in love with the design quality. It’s so refreshing to see and interact with, and perhaps is going to be the reason why you go with this theme and not any others.
Pages feel optimized for customer experiences, as does the ability to customize the content and use shortcodes. That’s another thing with Innovio, it’s extremely versatile thanks to the many shortcodes you can use.
This is a theme I’m keeping in my books for future reference, are you?
Agmycoo
You won’t know if you love isometric design until you get to see it in action. And the Agmycoo theme is a perfect starting point. Its main selling points are its custom isometric design structure used throughout each of the demos.
The goal is to bridge the gap between amazing design, and even more amazing user experience. Whether your startup is related to products or services — Agmycoo will do right by you with all of its superb features and extra tools.
Agmycoo Comes with the latest version of Revolution slider with powerful Unyson theme option.
It also comes with the most powerful Elementor drag drop visual page builder. It is super flexible with tons of great features such as Image section, video section, color section, unlimited google font.
Rhodos
Rhodos is a multi-purpose business theme divided into several unique concepts. So, you can use for a startup site, just like you can implement this theme to be used for a personal portfolio.
The design quality is unprecedented, but so are the transitions between each of the design concepts. Once you start going through the demos, it feels like each Rhodos demo was created by a different developer. Amazing stuff!
What makes this theme amazing:
- A robust theme framework that provides custom settings for your entire site. There are more than 700+ options in total that you can apply to your site. And that’s without ever needing to write any PHP or JavaScript. Again, wonderful stuff!
- Compatible with Elementor, MailChimp, WooCommerce, GDPR, ThemeREX Plugins, and much more.
- Different layout choices, including Boxed and Full-Width.
<crysta
Crysta is a unique WordPress theme for SaaS-based startups. The theme uses Bootstrap 4 as its design base and is complemented with a ton of unique design features.
Further, Crysta provides a selection of demo sites that can inspire you to take a determined direction for your next design.
And despite having a very authentic feel to it, Crysta is compatible with WPBakery’s page builder. So, you can do most design and content editing directly from your WordPress dashboard.
What makes this theme amazing:
- Integrated with the Redux framework for maximum configuration options within the dashboard panel.
- Choose from hundeds of Google Fonts to ensure that each paragraph reflects the personality of your startup!
- Custom animation and transition effects to bring your startup site to life.
<citta
It’s not the easiest thing in the world to just find a theme that ‘clicks’. And we should know, having developed themes ourselves — it’s a well-known fact that coming up with a ‘stellar’ design takes a lot of effort.
As such, we have to give credit to InsigniaThemes for creating Citta — a beautiful business theme ready to be used in any startup project.
The theme uses a ‘Blocks System’, so you can rebuild new site layouts using nothing but a Drag and Drop interface.
Of course, you’ll also be able to individually style each of the Blocks so as to reflect your brand.
What makes this theme amazing:
- More than 250+ configuration options for all aspects of your site design.
- Completely optimized for best possible performance. All speed ranking sites report results in the 99% range.
- Citta Shortcodes — custom elements you can use to create pages or posts with.
Margin
DeoThemes are coming through with Margin — a WordPress theme based on the principles of marketing. And what better way to kickstart your startup launch if not with some marketing?
Overall, my first impression is that Margin is a fairly laid back theme. It does exactly what you want it to do, whilst giving you a design base to work from.
You can quickly plug it inside your favorite page builder: Elementor, for example.
And once you do, there’s a whole new world of possibilities that you have access to. More specifically, free icons, free layout boxes, and more.
And I love that DeoThemes are also providing video tutorials to help you understand this theme.
Such tutorials are so useful to truly understand what a given theme is capable of because a lot of the time — people stick with the ‘default’ settings and never risk experimenting more.
What makes this theme amazing:
- Fully integrated with MailChimp so that you can collect email subscribers from day one. And as a startup owner, email marketing is a big deal if you wish to retain customers.
- Fully responsive and retina ready, Margin is designed to look good no matter what device your visitors are using. Your website will look just as stunning and function just as flawlessly on desktops, laptops, mobile phones, and tablets.
- Edit your design directly from the front-end using Live Customizer. Margin is built to support all the fancy features that Customizer is capable of providing.
Which startup theme did you like the most?
What a phenomenal collection of startup themes, wouldn’t you agree?
Hopefully, our careful selection and a thoughtful arrangement have given you a new set of ideas for a design to use in your startup website.
In the end, the magic happens in the process. So, go ahead and get that theme that sparked your curiosity.
WordPress has become so easy to use, we’d be surprised to see you having issues with any of these themes.
And last but not least, your feedback is always appreciated. Let us know which theme you chose, and why.
