When it comes to selling products online, you want to make the buying process as easy as possible for your customers. One of the ways you can achieve this is by having a cost calculator on your website.
A website cost calculator can give visitors price estimates for products or services. The Website cost calculator plugin also allows visitors to calculate the price based on their specifications and customize it accordingly.
When it comes to improving customer satisfaction, transparency plays a significant role. Providing customers with cost estimates is one way for businesses to be more transparent, and the same principle applies across different industries (especially if it involves customer service).
For example, Uber found that once it tells customers the cost of their trip upfront, the customer satisfaction rate increases. The move allowed customers to calculate the cost of their ride before hailing a cab. Customers were satisfied knowing the charges before availing of the cab, and ratings for Uber went up.
A cost calculator for a website is a great way to achieve more transparency and clarity in your pricing. They work similarly to the price lists that potential customers use to estimate the cost, but they’re better because they’re an online application.
WordPress website cost calculators can do wonders for your business – from helping it grow to retaining your loyal customer base. In this article, we’ll talk about the benefits of using WordPress website cost calculators.
So what kind of benefits you will get by having a Website Cost Calculator?
- Benefit 1 – Increases conversion rates by reducing friction in the buying process
- Benefit 2 – Adds credibility to your business
- Benefit 3 – Improves user engagement on the website
- Benefit 4 – Provides additional information to visitors
- Benefit 5 – Provides benefits from an SEO standpoint
- Benefit 6 – Helps in price transparency
- Benefit 7 – Reduces time-to-quote with automated quoting
- Benefit 8 – Makes the sales process smarter, faster and more effective for your sales team
- Benefit 9 – Creates a competitive advantage
- Benefit 10 – Increases lead generation
- Wrapping Up
1. Increases conversion rates by reducing friction in the buying process
Consumers want to know what they’re paying for before making a purchase. Research shows that 16% of consumers abandon an online shopping cart if they don’t see an itemized breakdown of their order total before checking out. Providing cost breakdown information upfront helps you increase sales conversions and reduce customer abandonment.
Cost calculators also help eliminate any confusion about pricing by showing customers exactly what they’ll pay before they click “buy” or sign up for anything. This can make the buying process faster and more efficient, making people less likely to abandon their carts before checking out.
2. Adds credibility to your business
When people are shopping online, they want to feel like they’re getting the best deal possible. By providing information that helps buyers understand the costs associated with their purchase, you show them that you’re trustworthy and knowledgeable about your product or service. StylemixThemes Cost Calculator WordPress plugin does this for you.
One reason why many e-commerce sites display costs on their product pages is to display prices from different merchants. It helps build credibility by making it easy for shoppers to compare prices and choose the best possible deal for themselves.
3. Improves user engagement on the website
A calculator on your website helps potential customers interact with your web content and make informed decisions that are more likely to result in a purchase.
By providing consumers with easy-to-use and reliable information on product and other cost breakdowns, you can help them make smarter choices that benefit both them and your business. Additionally, a well-designed calculator can add a touch of visual appeal to your site, further piqueing visitors’ interests.
If customers spend more time on your website, it’ll improve your chances of converting more visitors into customers if they’re genuinely interested in what you have to offer them.
4. Provides additional information to visitors
Calculators are a great way to provide additional information to visitors before they reach out to customer service. They can help customers with their decision-making process and give them peace of mind that they’ve made the right choice.
For example, if a visitor wants to know if an item qualifies for free shipping, they can find out quickly by entering the item’s price into the calculator before calling customer support. This saves time and reduces frustration for both parties involved in the transaction.
5. Provides benefits from an SEO standpoint
Cost calculators are handy in the SEO process. It helps you rank higher in search results and provides more information about your products or services that can be optimized for keywords.
There are many keywords related to cost that you can target. This is why it’s essential to identify these keywords and use them on your cost calculator web page. This will help you rank higher for these keywords, increasing traffic and conversion rates.
For example, suppose your business sells organic food. In that case, a cost calculator will help you optimize the keywords like “organic food price” or “organic food pricing” so that people can easily find your website when they search for this phrase on Google or other search engines like Yahoo! or Bing.
6. Helps in price transparency
When it comes to buying something online, you know that it’s not always easy to get an accurate picture of what something will cost. Even if there is a price listed, it might not include tax or shipping. With a cost calculator plugin, you can add all those factors in so that your customers can see exactly how much they’ll pay for their order.
Price transparency is one of the most powerful tools for the growth of any business. When consumers know what to expect to pay for a product or service, they’re more likely to make a purchase decision. This transparency helps build trust between the customer and the company, leading to increased sales.
Cost calculators can also help you segment your customers based on their willingness to pay. You can tailor your offerings based on your customer’s willingness.
7. Reduces time-to-quote with automated quoting
One of the most significant benefits of using a cost calculator is that it reduces the time needed to create a quote for your clients. With an automated cost calculator plugin, customers need to enter the details about their purchase, choose from a list of options, and then receive an instant quote based on what they selected.
It saves you time since you don’t have to create estimates for each customer request separately manually. It also saves time for your customer since they won’t have to wait for an estimate from you before moving forward with their purchases.
8. Makes the sales process smarter, faster and more effective for your sales team
If your company offers services or products with different prices based on how many units are purchased, having a cost calculator on your website can help customers compare options easily and make better decisions about buying.
Calculators help you understand your customer’s requirements as they can see the pricing for every possible variation. It helps sales teams make smarter decisions about which products to recommend, how to create an offer and how to promote them based on their demand. That means you’ll be able to focus on the best prospects and save time by avoiding low-value leads.
9. Creates a competitive advantage
Calculators help you create a competitive advantage over other businesses by showing them how much money they could save using your products or services.
For example, if you’re selling a product that costs $10,000 and you want to show how much money customers will save if they sign up for a subscription plan, then you could use the calculator to show how much money is saved per month or year.
This makes it easy for customers to see how much money they’ll be saving over time and encourages them to sign up for your service or purchase your product immediately.
10. Increases lead generation
If you have a product or service with price ranges, cost calculators will allow potential customers to enter their information and get an estimate of what they’ll end up paying. This helps you gain more information about the prospect.
When you offer a free estimate, you might get more qualified leads than if you were advertising your services on a website or through social media marketing campaigns.
It’s also worth remembering that customers often look for quotes online before contacting businesses directly. If you don’t have one on your website, they will head elsewhere instead.
A cost calculator takes lead generation one step further if you have a large product selection, because it’s easy for customers to miss something they didn’t know they needed until after they’ve made their purchase. With a cost calculator, you can make sure they see other related products and their pricing before checking out. It provides the opportunity for you to upsell and cross-sell products.
Wrapping Up
The cost calculator plugin for WordPress offers business owners and bloggers many opportunities to price different things that contribute to a better user experience. These kinds of plugins can be used to streamline the way users purchase a product or service. It has many other functions, so you can change it as needed, but in its default setting, it offers a beautiful and stylish pricing structure that your users will love.
You can connect your calculator to PayPal, Stripe, or Woocommerce to automate the payment process. This can eliminate the need for a lot of manual work and make it simpler to get paid.
So that were the 10 prominent benefits, which you will have by using the online calculator on your website.
Keep an eye on the Cost Calculator WordPress plugin, which is a real example of how you are able to create fascinating estimation forms for the minutes.
