The marketing of WordPress products has increased consistently for a while now, so much that WordPress developers can now make hundreds of thousands or even a million and more yearly by simply selling their WordPress themes or plugins. This development has resulted in a bigger flow of WordPress products into the market with different developers wanting to capitalize on the huge possibilities in the market. But the truth is, not all of these developers have been able to sell their products and some are already languishing in disappointment.
If you’re reading this article, the chances are there that you’re one of those developers who have tried and failed to sell their WordPress plugins or theme to organizations and you need some help. In this article, we look at some of the ways you can sell your WordPress products. Studies already revealed that more than 50% of all enterprises use WordPress, so if you’re looking to sell to organizations, you’re still on the right track.
Sell it for free
This sounds pretty ironic, but it’s very effective. If you’re just going into the market and nobody really knows you or it’s your first product you’re releasing, you shouldn’t expect any organization to take a chance on you because most of them won’t. They don’t know what they’re in for, so they can pay big money for your product. That’s a financial risk even you wouldn’t have taken in their shoes. So, they’ll instead opt for the better-known products by the better-known developers, not the unknown.
But if you put the product out for free, with little to lose from their end, they’re more inclined to test the product and see how good it is. This gives you the chance to convince them and make both you and your product popular in the market. Once you hit the ground running with the first basic WordPress theme, they find it easier to buy a premium one or the next product.
So, make the basic version of your product available for free, once people are impressed with it, they’re more willing to part with their money for the premium version.
Use affiliate marketing
Well, you’re a WordPress developer and there’s no crime in not being able to market your product by yourself. But there are other people that can help you market them, seasoned marketers that are able to attract people.
What you need to do is to run an affiliate marketing scheme for bloggers and digital marketers that might be interested in helping you market your product through their different blogs and dissertation service platforms. If the commission is enticing enough, there’ll be a number of them. The more affiliate marketers you get, the wider the reach of your product, and the more sales you’re likely to make.
Communicate with other WordPress bloggers
People with a genuine interest in buying WordPress plugins and themes will always be regulars at other WordPress blogs. You can take advantage of this to reach your potential customers.
What you need to do is to provide a review copy of the WordPress plugin or theme you want to sell, and communicate this with other WordPress bloggers. Many of them will be willing to write a more in-depth review of your product and publish it on their blogs. With this thesis help, the main features of your products are highlighted, there’s a wider reach for your product and potential buyers already have an idea of what your product is about and how to use it.
So, it’s important to reach out to as many WordPress blogs/bloggers that you can contact. The more of them you contact and are willing to help promote your product, the more audience your product reaches, and the higher the possibility of sales. It’s easier for organizations to get hold of your product if individuals within the system already attest to it. So getting wide publicity with bloggers is important.
Use reviews and other customer’s testimonials
Most users consult with testimonials and online reviews before they proceed to buy a product and this is no different within organizations. Remember also that the organization is made of people. So, it’s important that the online reviews of your WordPress product are very positive. This will influence anybody to buy your product.
Most organizations are opposed to taking risks. So, unless they are sure that other people have used your product and have verified it, they are very unlikely to purchase it. But with the amount of trust that people have placed on testimonials and online reviews, other people (organizations inclusive) find it easier to purchase your product simply because of the rave positive reviews it has. So, make those testimonials very conspicuous.
Conclusion
Selling your WordPress plugins to organizations isn’t certain to be an easy ride. As a matter of fact, it might be tougher than you think, and this is because of the structures within the organizations. It’s not a one-man thing, different people will have to sit over it including the project manager, scouter, decision-maker, legal counsel, security expert, and the billing department, and the majority if not all them must be convinced about the product. So, it’s a much complex process than with individuals. But you can give yourself a head start and put yourself at an advantage with these tips.
