“From Good to Great”: How MasterStudy’s New Course Landing Pages Empower Course Creators

If you’re an instructor, coach, or course marketer, this might sound familiar:

“I know my course is good. I know my audience. I know how to sell it — but I just can’t design the page the way I want.”

This was one of the most common frustrations we heard from MasterStudy LMS users. Not about the course builder or the student experience — but about how the course was presented. Specifically, the single course page: that one crucial screen your learners see before they click enroll now.

Each course has a distinct voice. Some are easy wins. Others provide profound, transformative journeys. However, the majority of LMS plugins push them all into the same generic outline, eliminating the subtleties that make each offer special. The outcome? Lost revenue, misinterpreted value, and students who might decide to go with a rival who just has a better narrative.

Because even the best content can fall flat if the landing page looks bland, confusing, or like everyone else’s.

👂So we listened. And we changed it.

🔒The Problem: Rigid Templates, No Marketing Freedom

Sarah – a nutrition coach who teaches busy moms how to plan healthy meals – had spent months creating a comprehensive, high-value course. But when it came to launching, she hit a wall.

“The course pages looked just like everyone else’s. I couldn’t move things around, highlight the testimonials I collected, or use a big, engaging section to emphasize the value I offered. It felt like I was hiding all the good stuff.”

Let’s be honest — course creators are not just educators anymore. They’re also brands, entrepreneurs, and storytellers.

But until recently, most course page builders and MasterStudy LMS as well didn’t fully reflect that. Yes, it offered pre-designed styles (“skins”) that looked clean and professional.

But here’s the catch:

Their layout was locked;
Customization was limited;
Most course landing pages looked the same and boring.

This worked fine for course catalogs or memberships with lots of standardized classes.

But what if you had one flagship premium course?

What if your funnel relied on strategic storytelling, social proof, or a hero section with a bold promise?

There was no real way to turn your course page into a true marketing-ready landing page. And that’s exactly what our users asked for.

✔️The Solution: Custom Landing Pages for Flagship Courses

With the latest MasterStudy LMS update, we’ve reimagined the course page from the ground up.

Here’s what we rolled out:

✅ You can either use one of three ready-made and smooth templates — all designed as landing pages ready to market — or build from scratch with full control.

✅ 50+ education-specific widgets. Everything you need is included: course info, pricing blocks, curriculum layouts, ratings, instructor bios, lesson previews, video banners, countdowns, testimonials, and more.

✅ Want a pricing table? Limited time deal? A sticky CTA button? You can now do all that — with no coding.

✅ Assign any course its own page. You can now assign a unique Elementor template to any individual course. So you can turn your most valuable course into a full-blown marketing page — while keeping the default structure for others.

Check out what’s possible here: New Course Styles Preview →

Why It Matters: Landing Pages That Actually Sell

Sarah rebuilt her nutrition course landing page using one of the new Elementor templates. She added before-and-after testimonials, a checklist of results her students could expect, and a clean pricing layout with a limited-time discount.

The results? Sarah doubled her conversion rate from 4.5% to 9.2% after updating the page.

Because this solution is more than just a design refresh.

It’s a strategic shift that gives course owners and marketers a tool they’ve needed for a long time.

Here’s how it helps:

🎯 More Conversions. By customizing the page structure, you can guide the visitor’s eye, build trust, and showcase your course’s benefits clearly — resulting in more signups.

🎨 Freedom of Expression. Whether you’re telling a transformation story, introducing your teaching method, or showing student reviews — now you can design the narrative your way.

💡 Higher Perceived Value. Courses that look premium are priced premium. A bold design with professional spacing, strong CTAs, and multimedia content justifies a higher price tag.

🚀 Faster Launches, Smarter Testing. Want to test different headlines? Change your pricing section layout? Add urgency with a countdown timer? You can now do that without a developer — in minutes.

🧮 Case in Numbers: The Marketing Impact

Here’s what early testers reported after switching to a custom course page:

40% more time spent on page – thanks to engaging layout and visual structure.
42% increase in trial sign-ups – after adding testimonials, FAQ, and guarantees.
30% reduction in bounce rate – with cleaner design and clearer CTAs.
4.2 more screens per session. With richer layouts and more engaging storytelling formats, learners now explore an average of 4.2 more screens per session than before — a clear sign of deeper interest and better UX.
50% faster course launch time – due to the ability to edit, preview, and publish inside Elementor.

⏳How to Get Started

We made the new course page system as flexible and user-friendly as possible.

📖 Here’s a quick guide:

Navigate to MS LMS > Course Page Templates in your dashboard.
Choose one of the three built-in Elementor templates, or start from a blank canvas and take full control.
Use 50+ LMS widgets to add everything from instructor bios to curriculum tabs, ratings, FAQs, and dynamic pricing.
Assign this custom page to any course (via Course Settings > Select Page).

You can find detailed setup ⚙️ instructions here:

→ How to create course page templates in Elementor

→ How to assign a custom course page