Let’s take a pause and think about your life, isn’t it full of brands, their names, their products? Turn to your left and you will notice 5 branded products. Have a look on your phone, not on the screen but the phone altogether, isn’t it a brand too? Were you too busy in trying to think that how to promote your brand that you forget to analyze how other brands have affected you?
Why not learn the way the most famous brands have entered into our mind. What are the skills and techniques are they really using, due to which we are unable to be free from them? Let’s look at the 8 Digital Marketing Trends and Marketing rules which are a necessity for us to understand in 2020 to make our business reach new heights.
#1. Product description or the customer’s perception?
When was the last time you read a product description before buying? You either don’t remember or you read it months ago. So why do you think that your product description is more important for the customers when you yourself can’t recall the last time you read any product description?
At this time, the world revolves around the digital media and platforms. It’s time to make sure that the social media influencers love your product as once they fall in love with it many thousands of other people would start getting the product no matter if it suits them or not. Even when you do nothing for marketing, some influencers showcase any product as a necessity and the customer’s start to buy that, without even reading a single description.
More than 70% of the people buy a product because they saw many positive reviews about the product. People even try the products which have negative reviews because everyone is accusing this product so let me try myself what the hype is all about.
#2. Social media tactic
How do you feel when you wear your best dress in a party and see another person slaying in the same dress? Then why provide them with the exact same product which the other brands are also providing? This is why the people who have creative minds are getting on top of the leader by using creative ideas on the product.
Customers prefer the products which make them stand out in a crowd. Customer’s love to have products which make people curious that where they get it from. Can you recall any social media snap of Starbucks where the person didn’t write anything on the coffee glass and took a picture, obviously never? This is how creativity and uniqueness enters into the mind of the customers.
#3. Advertisement Videos? Who watches them!
You haven’t thought about advertising your brand on YouTube because nobody watched the advertisements on YouTube? Do you also think that seconds turn into hours when you are just waiting for the 10 seconds video to end so that you can watch your YouTube video? That’s what every person feels.
Do you think that people hate those advertisements because they feel they are helpless and have to watch that 10-second advertisement because they cannot do anything else?
Yes, customers consider it as a forceful act but those continuous random videos are attached to their mind for a long time and whenever somebody asks for anything related they suddenly recommend the brand, even though they hate that brand because of ruining their videos.
#4. Google branding
It is time to take help from the Google Images new feature. Google has introduced a new feature which helps the people in getting more accurate results from the Google, through Google images now the people can just upload any picture and the feature would identify itself what the product is and would show all the relevant result.
Take a snap of the product and understand in which areas of the world that product is and how do they explain it. Got the idea? Enhance it a little and then it’s time for the show.
While riding a bus ever though from which brand that product belongs to? As your company provides the same? Just snap and ask Google about it.
#5. Promotional content
In recent mobiles and technologies, Alexa, Siri and many others have entered and have created their own role in our lives. Make sure to enter such keywords into your website and product description that whenever someone asks Alexa to find the product, you will be the first one on the list.
#6. Simple pictures? No, Aesthetic Pictures? YES
The last post on which your friends mentioned you to visit together, what was so attractive of that place? The ambience or the product? Through social media we can see that people prefer and recommend visiting those places where they can have their aesthetic pictures and perfect ambience.
Through social media the marketing strategies changed from product to the environment, now it’s time to bring in the new ways, and ideas of giving the things to the customers so they would easily fall in love with the packaging only.
Parting words
People do marketing for brands unconsciously daily. They repost a brand’s advertisement just because the video has a lesson in it. They repost a video because the caption says that with each share the company would spend money for the poor? They repost a video to check if they are lucky enough to win a lucky draw this time? They see a post that there is an essay writing service; so why not repost it to show their friends that the cash price is huge? This is how the people on social media promote our products without any money all we have to do is to make some attractive videos and posts and that’s it, free promotion for us!!!
