Choosing a professional WordPress landing page theme that draws visitors in to learn more is the best place to start.
However, knowing what to look for when searching for the perfect theme can be tricky.
In this post, I’ll share more details on WordPress landing page theme and what makes a great one, as well as some of the most eye-catching themes to help you maximize your conversion rate.
What is a Landing Page?
First off, a homepage and a landing page are not the same thing.
A homepage is your website’s front page, which is the first thing visitors see when they put your domain into the address bar.
A homepage typically has multiple calls-to-action and link choices to allow the user to decide where they would like to browse.
A landing page is built specifically for conversion.
What Makes a Good WordPress Landing Page?
Everything on a landing page is there to coerce the visitor to make a purchase or to hand over information so the business can follow up on the lead.
Its single-purpose nature means landing pages are often very minimalist in design with no sidebars, footers or ways to effortlessly browse a different page. But, that doesn’t mean your landing page design should be drab and uninspired.
Instead, it should be polished, striking and should entice visitors to stay on the page as long as possible by being a pleasure to view.
It’s possible to have more than one landing page for a website.
For example, it may be necessary if you have various campaigns running, multiple products or different entry points such as email and social media.
Luckily, many WordPress landing page themes have a series of different templates to choose from if you want to vary each page’s design.
Top WordPress Landing Page Themes
Here’s a selection of some stellar WordPress landing page themes that will help you effectively focus on that main goal: conversion.
Pearl
Pearl is a versatile, professional and eye-catching theme with 27 different templates and demos. The theme can help you create your main website as well as landing pages to get the most bang for your buck.
The theme is robust with sliders and a page builder. It also has appointment booking, pop-up, subscription, and social sharing capabilities.
Pearl can also be set up for GDPR compliance in a couple of clicks. It is built for speed with optimization tools included to reduce your bounce rate while helping increase conversions.
You can professionally design your landing pages the way you want with tons of style options including over 800 Google fonts.
Growtheme
Taking a look at Growtheme’s demo page, it’s clear this WordPress landing page theme knows what’s up.
Its main focus is to help you build your business through your email list, which is still considered to be one of the top-performing strategies for getting leads.
Growtheme is developed to be all-inclusive. This means there are no plugins at an extra cost or separate products that are required. All of Growtheme’s key list-building features can be enabled or disabled with the click of a button.
Growtheme’s components include a feature box, a notification bar, content options, opt-in popups, sticky widgets, and opt-in forms. Every Growtheme landing page is also fully responsive.
LaunchKit
LaunchKit is a WordPress landing page theme that uses the Visual Composer page builder for easy design experimentation as well. Its A/B testing features to help you determine what converts best.
Launchkit is a great startup framework to help build a landing page because it has multiple header and footer options, custom page builder elements, both Gravity Forms and Contact Form 7 integration, and WooCommerce support.
You can go even further than a landing page with Launchkit by using it as a portfolio or for a multi-purpose project. It’s incredibly flexible and will thrive in almost any configuration.
Typeform
Typeform template is a functional form builder tool that doesn’t require any coding skills from you. There are tons of pre-made templates for you to choose from.
If you want to boost conversions on your website, then Typeform is exactly what you are looking for. There are ready-to-use layouts for every industry and use case.
Highly-customizable form templates allow you to focus on two main factors — great design and user-friendly functionality. With Typeform you can effortlessly use images, GIFS, videos, and other media tools to attract people’s attention and don’t pay a penny for it, as it’s absolutely free.
Create unique interactions and automate the marketing on your website!
InBound
InBound is an impressive, feature-packed WordPress landing page theme. It uses a drag-and-drop visual page builder that lets you control the infinite page layout options.
It’s fully responsive and retina-ready with unlimited color options, over 750 Google fonts, and over 580 Font Awesome icons.
Also, InBound has modal windows, video support, animations and parallax backgrounds. It also has over 30 custom widgets you can input into your site.
Ray
Ray is a WordPress landing page theme that’s fully responsive with multi-platform templates for Android, Apple, Windows, and others.
The Ray theme has a variety of different page and background styles to choose from as well as a number of different animation and parallax effects to make your app pop right off the screen.
You can pick what intro you want the page to have as well as a light or dark design.
Also, Ray has MailChimp integration for that email marketing hustle.
GrowthPress
GrowthPress was created with one specific goal in mind: converting visitors. Everything theme-related is structured in an optimized conversion funnel. The theme eliminates navigation bars, and offers a variety of different price widgets and lead generation modules.
SiteOrigin’s drag-and-drop page builder makes it easy to lay out pages.
LandKit
Landkit is a high-performance, polished and visually appealing WordPress landing page theme that allows you to customize your site how you want.
The hybrid Composer page builder puts the design tools in your hands. It also provides you with 17 different homepage demos to kickstart your workflow.
Landkit has a variety of demos for any product you’re trying to market, from apps to webinars to crowdfunding campaigns.
Because of the Bootstrap framework, there’s minimal server load, making it a solid theme choice for your business from the backend to the front.
Converio
Converio’s list of features is extensive: customizable pages, headers, footers, testimonials and many layout options – all within a consistent aesthetic.
Converio’s look is certainly professional and each page has a specific goal it’s designed to achieve. You can use as many pages as you want and rest assured they’re all cleanly-coded, SEO-friendly and optimized for conversion.
Leadinjection
Leadinjection is a WordPress landing page theme built with HTML5, CSS3, and Bootstrap that lets you set up your best online marketing tool in minutes.
It has multiple landing pages for a variety of different industries. It also includes a free wireframe and prototyping kit to help speed up your UX workflow.
One of Leadinjection’s key features is its modal configurations. Modal windows are a great way to capture and convert more leads. The theme has multiple trigger points, animations, and modal links to maximize those lead-generating possibilities.
Marketing Pro
Marketing Pro is a versatile WordPress marketing theme that caters to digital/online marketers, SEO experts, and business owners.
The theme has over 9 ready-made templates designed for high performance and conversion. It comes with the drag-and-drop Visual Composer page builder which means no coding is required. It also has a bonus event or conference layout.
Each of Marketing Pro’s theme templates are uniquely designed for niche markets. The templates have a number of pricing tables, accordion and toggle options as well as opt-in forms to help your site showcase your brand.
Wrapping Up
Your website serves as your business and brand’s online representation. Only the best will do. With a powerful WordPress landing page theme from the list above, you can rest assured that all potential customers and conversions are in the best of hands.
Which landing page themes have you used? Do you have a favorite one? Let us know in the comments below.