{"id":6747,"date":"2019-08-20T18:10:27","date_gmt":"2019-08-20T13:10:27","guid":{"rendered":"https:\/\/stylemixthemes.com\/wp\/?p=6747"},"modified":"2025-04-01T17:36:13","modified_gmt":"2025-04-01T12:36:13","slug":"how-to-get-featured-snippets-in-google-for-boosting-conversions","status":"publish","type":"post","link":"https:\/\/stylemixthemes.com\/wp\/how-to-get-featured-snippets-in-google-for-boosting-conversions\/","title":{"rendered":"How to Get Featured Snippets in Google for Boosting Conversions"},"content":{"rendered":"\n

Google is always looking to make its search engine better, even if it comes at the expense of cries from the SEO community. While Featured Snippets are a great and exciting new feature of Google Search, it has managed to cause quite a bit of uproar<\/a> from those who feel that Google is taking away traffic from creators who put a lot of work into their content.<\/p>\n\n\n\n

That said, it’s unlikely that Google is going to roll back on this new feature. As controversial as it might be<\/a>, it does provide significant quality of life improvements. For one, you don’t need to open a website to get an immediate answer to a question. And, Google also provides automatically generated further-answers to similar questions.<\/p>\n\n\n\n

All of this makes it quicker for readers to find what they are looking for. And, if there’s more interest in an answer, it’s more likely that a reader will click on the first result — a featured snippet<\/a> — opposed to other pages. So, it pays to understand how featured snippets work and how you can target your own content to be featured.<\/p>\n\n\n\n

That’s the general gist for this entire guide. To help you understand what needs to be done to have your content promoted. It’s never a guaranteed thing, but as you are going to see — certain concepts and content elements can greatly increase your chances.<\/p>\n\n\n\n

So, what’s a featured snippet?<\/h2>\n\n\n\n

Whenever you search for something on Google, you might notice that instead of seeing a bunch of links, you see an answer box. This is called a “Featured Snippet”. And it looks something like this.<\/p>\n\n\n\n

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Such a box can be returned for almost any search query, given that Google considers the content to be oriented around answering a question. And let’s be honest, it is kind of a nice feature<\/a>. If you need to find one specific particular about something, Google can answer it in one single query.<\/p>\n\n\n\n

Because otherwise, you would have to check the first couple of links individually and scan the page for a potential answer. In this sense, featured snippets are an absolute win!<\/p>\n\n\n\n

Why are featured snippets important?<\/h2>\n\n\n\n

First and foremost, featured snippets provide a means to rank above everyone else in the search engine results page. In a study done by Ahrefs<\/a>, the company found that on average — 9% of all clicks went to a featured answer, with about 20% of all clicks going to results below the answer box.<\/p>\n\n\n\n

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This is a massive opportunity for you to pilfer away some of the clicks from other top 10 results in SERP’s. But, keep in mind that Google generally only highlights featured snippets from sites that are already in the top 10.<\/p>\n\n\n\n

But, there are downsides to this. And it’s based on two factors:<\/p>\n\n\n\n

  1. Featured Snippets take up a lot of space in the SERP’s, meaning less exposure for sites below it.<\/li>
  2. You might see a decrease in traffic because people are getting an answer they need without visiting your site.<\/li><\/ol>\n\n\n\n

    This isn’t the information that should scare you though. As with all things SEO, Featured Snippets is just another feature of Google Search.<\/p>\n\n\n\n

    In that same study we just looked at, Ahrefs also found that:<\/p>\n\n\n\n

    When we performed this study, we had ~112 million keywords in our US database, almost ~14 million of which had featured snippets in their SERP.<\/p>

    In other words, according to Ahrefs\u2019 data, ~12.29% of search queries have featured snippets in their search results. (Which is quite a lot, if you ask me.)<\/p>Tim Soulo<\/cite><\/blockquote>\n\n\n\n

    Hopefully, this gives you a clearer understanding of where snippets stand as of right now. We might see an increase or even a decrease in their popularity in the future.<\/p>\n\n\n\n

    What are the requirements to be featured?<\/h2>\n\n\n\n

    The full list of requirements is not known in its full spectrum. However, there is a lot of data and speculation behind the signals that get content featured. So, this section is dedicated to listing those known signals.<\/p>\n\n\n\n